Setting Up a Nosh Day

By: Eric Greenbaum

Setting up a Nosh Day is easy!  Just follow the steps detailed below.  If you need more help you can watch the “setting up a Nosh Day” video here, or reach out to our Baker Success team for one-on-one help. 

To add a Nosh Day, use the “Shop Manager” dropdown menu to navigate to the “Nosh Days” page and click the “Add Nosh Day” button on the top right hand corner of the page.

Overview:

Here’s what you will see when you open the “Add / Edit Nosh Day Event” page:

 

The Basics: These first fields set up the basics of your Nosh Day including the products you will offer and the date you will give your customers their orders.

 

Let’s review the input fields and highlight the important aspects of each of them:

Draft / Live toggle: your Nosh Day event will be toggled to “Draft” mode until you switch it to “Live.”  Your Nosh Days will not be visible to customers until you set it to “Live.”

Event Title: this is your chance to pick a catchy title for your event that will grab the attention of your customers.  We suggest choosing something that gives your customers an idea of what your event is about.  For example “Celebrate Arbor day With Maria’s Famous Apple Pies”

Event Description: tell your customers what your event is all about!  Use the description as an opportunity to highlight what is special about this event and the products you will be offering.  For example: “In celebration of Arbor Day we are doing a limited run of our family-recipe apple pies using only organically grown apples from our own orchard.  You have never had a pie this good in your life.”

Products: Use the dropdown menu to select which of your listings you want to include in your Nosh Day.  You can select any number of listings you choose.  If you have not created any listings yet, use the “Save” button at the bottom of the page and add some. See “creating a listing” for more information.

Fulfillment Date: Select the date that you will give your customers their orders.  This is the “Get It” date that will appear on each Nosh Day event card.  You can decide whether you want to get your customers their orders via pickup or delivery.  When you choose your fulfillment date you are committing to having your customers’ orders ready on that date so choose wisely!  It’s also a good idea to mark this date on your calendar so that you can keep it clear of any other commitments.

Daily Max Orders: using the dropdown menu select the maximum number of orders you want to fulfill for this Nosh Day.  The Max Order feature is based on total sales for each Nosh Day, NOT each item.  For example, Let’s say you have selected cookies and brownies as the listings you are including in your Nosh Day.  Let’s also say that you have selected “10” as your Daily Max Order.  This means that you are capping your total orders at 10.  That could be 10 orders of cookies and 0 orders of brownies, 7 orders of cookies and 3 orders of brownies, 0 orders of cookies and 10 orders of brownies, etc… Make sure that when you select your Daily Max Orders you don’t overextend yourself.  It’s better to fill a smaller number of orders perfectly than to sacrifice quality trying to sell more.

Setting up the Order WindowThese next fields will allow you to set up the Order Window for your Nosh Day.  The order window is the time period that customers will be able to place orders leading up to the Fulfillment (“Get It”) date.

Start Accepting Orders Date: Using the calendar drop-down select the date that you want to OPEN the Order Window.  This will establish the DATE that your customers can start placing orders.

Start Accepting Orders Time: Using the drop-down menus select the time that you want to OPEN the order window.  This will establish the TIME that your customers can start placing orders on the date you previously selected. 

Stop Accepting Orders Date: Using the calendar drop-down select the date that you want to CLOSE the Order Window.  This will establish the cutoff DATE – the last possible date that your customers can place an order for this Nosh Day.

Stop Accepting Orders Time: Using the drop-down menus select the time that you want to CLOSE  the order window.  This will establish the cutoff TIME –  the last possible time that your customers can place an order for this Nosh Day.

PRO TIP: make sure you leave yourself enough time between the Stop Accepting Orders Date and Time (“cutoff date”) and your Fulfillment (“Get it”) Date.  For example, if you know it takes you 5 days to bake a sourdough bread, consider leaving 5 days between your Cutoff Date and your Fulfillment Date.  On the other hand, if you know that you can bake a batch of cookies in an hour you can consider leaving as little as an hour in between your Cutoff Date/Time and your Fulfillment Date/Time

Allow Customers to Cancel Orders and Receive a Refund: Use this field to choose whether or not you will allow customers to cancel their orders and receive a refund.  Your cancellation policy is your decision and should depend on the complexity of the products you are including in your nosh day.  If you do decide to allow cancellations with refunds you are able to establish how much notice they must give you on the next field (“How Many Days Notice Must a Customer Give to Get a Refund.”)

How Many Days Notice Must a Customer Give to Get a Refund: (Note: this field will only show up if you selected “yes” in the ‘allow customers to cancel orders and receive a refund” field): Use this field to establish how much notice you require from your customers in order to get a refund.  For example, if you select “3 days” then your customers must cancel at least 3 days before the Fulfillment (“Get It”) date.  If they cancel their order 1 day before the Fulfillment Date they will not be eligible for a refund.

 

Order Fulfillment Options: These next fields establish how you will get orders to your customers.  You may allow your customers to pick up their orders or you may deliver orders to your customers, or both.

Pickup Options:

Offer Pickup on Fulfillment Date: Select “Yes” in the dropdown menu if you would like to have your customers come and pick up their orders from you at a location of your choice.  The pickup location that you pick may be your home, a farmers’ market, or a suitable public place.

Pickup Location Name: Give your pickup location a descriptive name such as “My House,” or “The Steps of the Brooklyn Public Library.”

Location Type: Use the dropdown menu to select the best choice that describes the location that you picked.  The choices are: Private Home, Farmers Market, Public Location, Virtual, and Other.

Address: Enter the address of the Pickup Location you have selected. You will have the option to select the box that says “Add to Address Directory” which will save this address for future use.  It’s always a good practice to check with Google Maps or a similar web service to make sure that the address comes up correctly.  This is important because your customers will likely use a similar app to find your location.  

Pickup Start Time: Using the dropdown menus select the time you want to START having customers meet you at your location to pick up their orders. This will establish the earliest possible time that your customers can pick up their orders. If you’re using a public location to arrange your pickups make sure you leave yourself enough time to get there before your Pickup Start Time.

Pickup End Time: Using the dropdown menus select the time that you want to STOP customer pickups.  This will establish the last possible time that your customers can pick up their orders.

Pickup Instructions: Give any instructions to your customers that will make the pickup process easier.  For example – “I will be on the top landing of the steps in front of the Brooklyn Public Library.  I’ll be wearing a green shirt that says MARIA’S COOKIES.” or “Message me on CottageNosh.com when you’re outside and I’ll bring your package to your car.”

Pickup Time Slot Interval: The Pickup Time Slot Interval field helps set up the scheduling for pickups.  The dropdown menu options are 30 or 60 minutes. For example, if you select “30 minutes” from the dropdown menu, your customers will be able to select 9:00, 9:30, 10:00, 10:30… etc. 

Pickup Minimum Order: Use the Pickup Minimum Order field to set the minimum order size that you will accept for pickup.  For example if you will only accept orders of $20 or more, input “20” into the field.  If you don’t have a minimum, you can input $1.

Pickup Allow Tip at Checkout: This field enables you to choose whether you will allow your customers to provide a tip for you at checkout.

Pickup Max Orders per Slot: This field establishes the maximum number of pickups you will accept for a given time interval.  For example, if you set your Pickup Time Slot interval to 60 min and you set your Pickup Max Orders per Slot to 5, then you will have up to 5 pickups per every 60 minutes during your pickup window.

 

Delivery Options:

NOTE that “Delivery” is turned off by default.  To see delivery options, use the dropdown menu to select “Yes” in the “Offer Delivery on Fulfillment Day” field.

Offer Delivery on Fulfillment Date: Select “Yes” in the dropdown menu if you would like to make deliveries to your customers on the Fulfillment Date. 

Delivery Start Time: Using the dropdown menus select the time you want to START making deliveries to your customers. This will establish the earliest possible time that you will deliver orders to your customers.

Delivery End Time: Using the dropdown menus select the time that you want to STOP making deliveries to your customers.  This will establish the last possible time that your customers can expect a delivery.

Delivery Instructions: Give any additional information that will help you to make your deliveries run smoothly.  For example “I will ring the doorbell when I get to your house but if nobody answers I will leave the package at the front door,” or “I will message you on CottageNosh.com  when I’m outside so you can open the door.”

Delivery Time Slot Interval: The Delivery Time Slot Interval will establish the period of time for each delivery slot.  For example, if you select “30 minutes” from the dropdown menu, your customers will be able to select 9:00, 9:30, 10:00, 10:30… etc for deliveries. 

Delivery Minimum Order: Input the minimum order price for which you are willing to make deliveries.  Typically deliveries take more time and effort than pickups so you may want to make the minimum order size more substantial.

Delivery Allow Tip at Checkout: This field enables you to choose whether you will allow your customers to provide a tip at checkout.

Delivery Max Orders Per Time Slot: This field establishes the maximum number of deliveries you will make in a given Delivery Time Slot Interval.  For example, if you set your Delivery Time Slot interval to 60 min and you set your Delivery Max Orders per Slot to 3, then you will have up to 3 deliveries per every 60 minutes.  Until you have a sense of how long it takes you to make deliveries we suggest keeping the maximum number of deliveries per time slot to 1 or 2.

Delivery Fee: you may use this field to add a small delivery fee if you choose.  Because deliveries take extra time and you may incur fuel costs, adding a nominal fee may make sense for you.

Delivery Zip Codes: Use this field to add the zip codes that you are willing to deliver to.  We recommend you limit your delivery area to the 2 or 3 zip codes closest to you in order to ensure on-time deliveries. 

Save / Cancel: Remember that you can save your progress on a listing and come back to it later. 

 

Set Nosh Day to “Live”

When you are done setting up your Nosh Day, don’t forget to return to the top of the screen and set it to “Live” using the toggle.  Your Nosh Day will not be visible to customers until you set it to “Live.”

 

Eric is a baker, lawyer, scientist, and gardener. He enjoys developing and training health regulations and operating procedures. His favorite nosh is apple blueberry tart.