Social Media Dos & Don’ts

By: Greta Parr

Navigating social media can be hard, especially when you have a business account and you’re trying to promote and sell your products. Follow these dos and don’ts to ensure you get the most out of it!


  • Try to post every 2-3 days
  • Follow back everyone who follows you
  • Respond to and like any comments and replies you get
  • Quickly respond to questions
  • Be honest
  • Be yourself
  • Post pictures of your bakes – click here for some tips on taking engaging photos!
  • Post pictures/videos of you and your kitchen/the process of your bakes
  • Use the platform’s unique features (like Insta stories)
  • Block and report suspicious accounts
  • Post engaging graphics about products and events
  • Post questions, polls, and surveys to engage. Ex: Vanilla extract v almond extract, as a poll in your stories.


  • Post too little (once every two months), or too much (10 times a day)
  • Ignore your followers
  • Lie
  • Catfish or impersonate another person
  • Post pictures that aren’t yours
  • Disparage other people
  • Violate copyright or take people’s intellectual property without permission
  • Engage with hateful comments or trolls. Just delete, block, and report.
  • Post the same things every day. Avoid repetition.


Greta is a social media strategist, Anthropology major at Barnard, baker, and proud cat parent. They enjoy crocheting and collecting enamel pins. They have a lot of favorite noshes, but right now it is classic vanilla cake.